Editorial policy

How content is created

Drafts may use AI-assisted writing for structure and first-pass prose. Every published article passes through manual editorial review, fact-checking against named sources, and pricing verification against the vendor\u2019s own page before it goes live. We don\u2019t publish AI-only first drafts and we don\u2019t fabricate testing claims.

How affiliate relationships sit alongside editorial

Some links on this site are affiliate links. When a reader buys through one, the vendor may pay us a commission at no extra cost to the reader. Three rules we don\u2019t bend:

• Recommendation first, commission second. Shortlists are decided before we look at commission rates.
• No paid placement. Vendors do not pay us for inclusion, position, or favourable wording. If that ever changes, it\u2019ll be labelled clearly as a sponsored post.
• Honest evidence labels. See below.

Full disclosure lives on the About page.

Tested vs Researched

Every article carries a badge. Researched means we\u2019ve aggregated named-publication reviews, real user reports, and verified pricing, but we haven\u2019t personally lived with the product long enough to write about it first-hand. Tested means we\u2019ve slept on the mattress for 28+ nights, worn the tracker for a full month, lived with the pillow for a fortnight \u2014 and the article describes what we noticed in concrete terms.

The badge changes when the testing\u2019s done. We never describe a product as if we\u2019ve used it when we haven\u2019t.

Supplements get a different rule

Any supplement on this site \u2014 magnesium, ashwagandha, melatonin, CBD, dog calming chews, joint supplements, anything ingested \u2014 is covered using research-led framing only. We cite peer-reviewed studies, named clinicians, or veterinary literature; we don\u2019t say \u201cwe took X and felt Y\u201d.

Why: UK Advertising Standards Authority (ASA) and Medicines and Healthcare products Regulatory Agency (MHRA) rules treat first-person efficacy claims about supplements as medical claims, which need clinical evidence. \u201cResearch shows\u201d framing keeps the same useful information in the article while staying inside the rules.

YMYL category awareness

Sleep is what Google calls \u201cYour Money or Your Life\u201d content \u2014 content that can materially affect a reader\u2019s wellbeing. Coverage of clinical conditions (sleep apnea, insomnia, canine sundowning) is paired with a clear \u201ctalk to your GP / vet\u201d pointer, and we do not position any product on this site as a treatment for a medical condition.

How often we update

Pricing on every published article is re-verified at least every 6 months and the article\u2019s Last verified date updated. If a product is discontinued, the article is updated within 30 days. If a brand changes ownership or materially changes its product, the article gets a note at the top.

Corrections

Spotted something wrong? Email us via the Contact page and we\u2019ll fix it. Corrections on factual claims (price, plan limits, warranty terms) are appended to the article in a small \u201cCorrections\u201d note at the bottom so you can see exactly what changed and when.